Oh sure, any commercial can pack the cute cannon with puppies, kittens, piglets and ducklings. But putting them all in little tiny pajamas? That's some straight-up innovative brilliance by DDB for the New York Lottery in the new spot above. The Huffington Post even declared it "perhaps the cutest lottery commercial of all time." If cuddly adorableness isn't your thing, you might at least like the other recent spot below, which squeezes a lot of stylized animation into a mere 15 seconds.
—Posted by David Griner