David Barton Gym is back with more advertising encouraging rampant nakedness. Its new campaign uses the tagline, "I’d pay to see you sweat," superimposed on images like this one, showing a nude, shaved-headed model being sketched by two art-school dudes. Presumably the model has sculpted her body at the gym; the dudes may be the ones who would shell out the bucks to get her to perspire. It’s all a bit unclear, and it’s not clarified much on the Web site, LookBetterNaked.com. The one saving grace: David himself is nowhere to be seen.
—Posted by Tim Nudd