David Barton Gym wants everyone naked


David Barton Gym is back with more advertising encouraging rampant nakedness. Its new campaign uses the tagline, "I’d pay to see you sweat," superimposed on images like this one, showing a nude, shaved-headed model being sketched by two art-school dudes. Presumably the model has sculpted her body at the gym; the dudes may be the ones who would shell out the bucks to get her to perspire. It’s all a bit unclear, and it’s not clarified much on the Web site, LookBetterNaked.com. The one saving grace: David himself is nowhere to be seen.

—Posted by Tim Nudd