Dave & Buster’s Just Posted a Tweet It’s Going to Regret for a Long Time

How does this stuff get through?

And your massive brand Twitter fail of the day goes to … Dave & Buster's!

To advertise its Taco Tuesday, the restaurant chain made a joke that pretty clearly went over the line, prompting incredulity from its Twitter followers. "I hate tacos, said no Juan ever," the tweet read.

Obviously, this isn't the first time a brand has tweeted out something outrageous—in this case, racist. But the question remains: How does this kind of stuff make it into the actual world?

As of 1:40 p.m. ET, the tweet is still live—40 minutes after it was posted. Apology surely coming soon.

UPDATE: The tweet was deleted at around 1:41 p.m. ET.

UPDATE: And here's the apology, posted at 2:35 p.m. ET:

See some of the reaction to the tweet below.