Crumpler’s ‘Beer for Bags’ promo hits NYC

Barneyrustle
This is one promotion to get behind.
Tomorrow, Crumpler Bags is bringing its “Beer for Bags Week
stateside, following unsurprisingly successful promotions in the
company’s native Australia – a market not exactly known for its aversion
to booze. The idea is you bring beer to Crumpler’s SoHo store in New York
and exchange it for a bag. A case of Coopers and two Foster’s oil cans
will get you the bag pictured, a Barney Rustle Blanket, which sells for
$85. As an added bonus, you can play drinking games with Crumpler’s hard-working
staff. Crumpler has video highlights of its previous beer promotions.

—Posted by Brian Morrissey