This is one promotion to get behind.
Tomorrow, Crumpler Bags is bringing its “Beer for Bags Week” stateside, following unsurprisingly successful promotions in the
company’s native Australia – a market not exactly known for its aversion
to booze. The idea is you bring beer to Crumpler’s SoHo store in New York
and exchange it for a bag. A case of Coopers and two Foster’s oil cans
will get you the bag pictured, a Barney Rustle Blanket, which sells for
$85. As an added bonus, you can play drinking games with Crumpler’s hard-working
staff. Crumpler has video highlights of its previous beer promotions.
—Posted by Brian Morrissey