Crumpler's 'Beer for Bags' promo hits NYC

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


This is one promotion to get behind.
Tomorrow, Crumpler Bags is bringing its “Beer for Bags Week

stateside, following unsurprisingly successful promotions in the
company’s native Australia – a market not exactly known for its aversion
to booze. The idea is you bring beer to Crumpler’s SoHo store in New York
and exchange it for a bag. A case of Coopers and two Foster’s oil cans
will get you the bag pictured, a Barney Rustle Blanket, which sells for
$85.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in