Creative director vents about oily mess

Bp
There’s an op-ed piece in The New York Times today that’s worth a read, and not just because it’s the work of an ad guy. Written by John Kenney, a creative director at an undisclosed ad agency, it details how his then-agency (I believe it was Ogilvy & Mather) developed BP’s famous, enlightened “Beyond petroleum” campaign in 2000, and his disillusionment following the disclosure last week that BP was closing down the Prudhoe Bay pipeline because it’s become corroded. He writes: “I guess, looking at it now, ‘Beyond petroleum’ is just advertising. It’s become mere marketing—perhaps it always was —instead of a genuine attempt to engage the public in the debate or a corporate rallying cry to change the paradigm. Maybe I’m naive.”

—Posted by Catharine P. Taylor