It’s amazing the trouble a swarm of M&M Minis get into when they escape from their tube, particularly when there’s an “experimental spokescandy generation lab” nearby. For more, check out this very cool M&M Minis cybercomic. You can learn more about the project here. Basically, BBDO commissioned a print comic book about M&M Minis, The Swarm, from Marvel Comics artists, then turned to boutique interactive agency 15letters to duplicate the comic book online.
—Posted by Tim Nudd