Coke 'Hilltop' and the Tension That Leads to Powerful Advertising

Deutsch's Pete Favat picks his 3 favorite ads

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McCann-Erickson’s classic 1971 “Hilltop” spot for Coca-Cola became part of a new narrative two years ago today—on May 17, 2015—when Matthew Weiner memorably used it as a key plot point in wrapping up Mad Men.

But the ad’s nonfictional history is just as compelling, as Pete Favat reminds us in our latest “Best Ads Ever” video.

Deutsch’s North American chief creative officer puts “Hilltop” at the top of his list of favorite commercials, and for reasons that might not be immediately obvious to audiences today.

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