When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved by Diet Coke fans, black for the Coke Zero drinkers—the soda giant is moving to put a big red disc on each can and bottle.
The changes are rolling in Mexico first (their Coca-Cola Light is our Diet Coke) and will reach additional countries throughout 2016 and into 2017, the brand says. Coke adds that it's still exploring new "one-brand" packaging graphics for North America, but any design changes here are at least a year away.
"By applying the Coca-Cola Red Disc to our packaging in such a bold way, we are taking the next step towards full adoption of the 'one brand' strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine," Coke chief marketing officer Marcos de Quinto said in a statement.
We'd probably be happier if the designs stayed the same. But maybe we're just so used to them, it's like seeing Grandma doing a keg stand—a little uncomfortable, but we're not quite sure why.