Given the abundance of videos featuring "kinetic type" that have been bouncing around the Internet, I’m a bit surprised that I haven’t seen this animation style pop up in a mainstream ad. (If there’s been one, feel free to correct me in the comments.) Now, the Chrysler Town & Country, of all things, is being promoted with a typographical joy ride involving a lost pony. It’s a nice spot with great delivery, even if the narrator’s random praise for the minivan sounds a bit forced. This online spot, created by Organic and running during shows downloaded from ABC.com, seems to be the first installment in a series. If so, I just hope that nice couple and the pony don’t end up in the vengeful clutches of a foul-mouthed Walter Sobchak.
—Posted by David Griner