Opera Software says it's reinventing the Web. That's pretty much what it'll take for the Norwegian company to boost its abysmal browser share (zing!). This week it unveiled Opera Unite, a data-sharing technology that, if the firm's to be believed, turns every computer running the Opera browser into a Web server. That's not many computers, so why bother writing about it? Well, to note the oddly off-key introductory video, which plays like a cross between a grade-school educational film and an Apple iPod silhouette ad gone wrong. Those servers lined up behind the couple in the park are scary. The whole thing has a frosty, foreboding, Big Brother feel, which is fine for depicting the problem (a lifeless world metaphorically stemming from a lack of communications) but does little to illustrate the solution or help viewers like the product. Microsoft's Bing campaign looks brilliant by comparison. Eh, they're a mixed-up bunch in Norway.
—Posted by David Gianatasio