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The Chevrolet Malibu is the Folgers Crystals of automobiles—people think it's amazing partly because they don't know what it is—in this latest "Real People, Not Actors" spot from Commonwealth/McCann.
With cameras rolling, Chevy stripped the branding off the vehicle and invited regular people to explore it. The first three people who pipe up in the spot wonder aloud if it's a Lexus, an Acura or a BMW. Later, they peg the price of the car at between $50,000 and $80,000.
Don't they feel foolish when they learn it's a Malibu, and it starts at $22,500?
The "Real People, Not Actors" campaign has been really well done, from the focus-group ads we covered last year to the three entertaining Silverado spots that launched last week.
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