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Even the best prank ads can sometimes leave you wondering: Were those real people or actors?
That isn't a problem in Chevrolet's entertaining new campaign, which includes what so many other prank campaigns with real people bafflingly omit—big, blaring on-screen text confirming these are indeed "Real people. Not actors." And these particular real people are in for the some of the more surprising and amusing—and in the end, enlightening—focus-group experiences ever.
Seven videos feature a wide range of ordinary, unsuspecting people who get lightly punked by the focus-group leader, a likable guy who takes things just so far—then reveals the point of his shenanigans.
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