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This "Sale-A-Bration" spot for Cars 'N Deals of Emeryville is supposedly not an ad for a used-car dealer but a brilliant viral promo for Disney-Pixar's upcoming Cars 2, featuring various visual references to that film. It was directed by Chris Cantwell, who did last year's "Lots-o'-Huggin' Bear" spot for Toy Story 3. Well, slam on the brakes, because I say the spot is, in fact, exactly what it purports to be—an ad for a place that sells used cars! Check out slimy pitchman Stu: He's got a stuck-on moustache, likes to record his spiel on Watergate-era reel-to-reel audio tape, and dresses up in tiger suits.
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