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If you hear voices beckoning you to take a luxury cruise—or you feel an indescribable urge to whisper "Polo" into your coffee cup—Celebrity Cruises might be calling to you.
Venables Bell & Partners' first ad for the brand peddles the ship trips with an unusual globe-spanning game of Marco Polo: Crew members yell the "Marco" call, while confused potential customers—miles away, living their busy city lives—deliver the response, "Polo," without fully seeming to understand why.
It's not a terrible way to suggest adventure awaits, even if the actual product is a floating hotel.
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