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Roaches, rats and other pests had the starring roles in Orkin's campaign from The Richards Group in recent years. And while those spots were amusing, in a creepy way, it's the Orkin man himself who takes center stage in the new campaign, which broke today. And a resourceful man he is. Each spot shows a different Orkin man in some kind of undesirable position—wedged into a crawlspace with rats scurrying around; hanging from a tree above a parade of ants; suspended halfway up a wall to see cockroaches inside an air vent.
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