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BooneOakley unleashed its "Dramatically smart" campaign for CarMax via local ad buys during Sunday's Super Bowl, showing various animals reacting with astonishment at the deals offered by the used-car giant. The creatures do look kind of stunned, but perhaps they're just reacting to the agency's decision to reference YouTube's "Dramatic Chipmunk" a full two and a half years after the fact. The prairie dog appears especially flabbergasted, but he was in the original video and probably just looks that way all the time.
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