Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ryman Eco, a new "sustainable font" from U.K. retailer Ryman Stationery and ad agency Grey London, uses 33 percent less ink than standard typefaces. According to Grey, if the world switched to Ryman Eco as its default print front, it could save almost 500 million ink cartridges and 15 million barrels of oil every year. Fuck you, Verdana, filthy planet killer!
Sorry. Like all right thinking people, I get mighty fired up about fonts.
Sustainable typefaces have been in the news since a 14-year-old American student took time off from going through puberty to suggest that U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in