Callaway giving golf a little bit of basketball

Callaway-diablo

What's with golf these days? Once the world's most buttoned-up sport, it is now flirting with serious weirdness. Earlier we had Doug deGrood's golf rap video. The latest example comes in this teaser ad for a Callaway driver, via San Francisco agency Eleven Inc. Didn't golf courses used to have rules about flagrant tattoo-display? Traditionalists will be tempted to offer a tactful referral to all concerned. For better or worse, though, one suspects the ad is in sync with the sensibility of young men who wish to win some status points by displaying high-end gear out on the links.

—Posted by Mark Dolliver