Cadbury and Ghana celebrate Fairtrade pact

If you think the drumming gorilla or dancing-eyebrows kids got big heads from starring in Cadbury ads, check out the oversized star of "Zingolo," this new Cadbury video, shot in Ghana. The song is the first single off an album from the firm's Glass and a Half Full Productions celebrating African music and culture, while touting the U.K. confectioner's switch to Fairtrade cocoa. (Cadbury will pay a guaranteed minimum price for Ghanaian cocoa under a £45 million initiative over 10 years.) The song is infectious, and we'll assume Cadbury doesn't really use exploding, psychedelic cocoa beans in its chocolate bars (though it would explain why I feel high after a few bites). Best of all, there's no Phil Collins on the soundtrack.

—Posted by David Gianatasio

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