Buy a Zune, leave the real world far behind

Zune Giant pink bunnies. Bass-drum portal to the ocean. A swim with the jellyfish. It’s the first spot in T.A.G.’s trippy new Microsoft Zune campaign, with the slogan, “You make it you” (or a hallucinatory version of you). An ad manager at Zune says, “It’s not about the device, but the relationship that people have with their device. I could scroll through your Zune and have an idea of who you are as person.” The new Web site is here.

—Posted by Tim Nudd