Burger King sexes up square butts for kids

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Seriously, guys, I have no idea what's going on here. The Burger King is measuring women's butts while Sir Mix-a-Lot raps about wanting to "get with" SpongeBob SquarePants. That much I get. That's just Crispin being Crispin. But this is an ad for kids' meals? I'm usually not one to side with the parental-outcry types, yet it's hard to get past the inherent creepiness pouring forth from this unholy union. UPDATE: Below is the full-length music video, wherein parental-outcry types can gain more ammunition.

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