Bubblicious readies talking viral effort

LorealDM News is reporting that Bubblicious is set to break a new viral campaign in which kids visiting Bubblicious.com can call a phone number, leave a personal message and see an animated character on the Web site lip sync the message. They will also be able to accessorize the character and forward it to friends. The effort (which doesn’t seem to be live yet but is due to launch today) uses technology from Oddcast, the “conversational character products” specialist that has done projects for companies including L’Oréal, whose “virtual Pure Zone skin consultant” is shown here. UPDATE: The effort has now launched. Go to Bubblicious.com, and click on the Virtual Buddy.

—Posted by Tim Nudd