Wieden + Kennedy has brought Bruce Campbell back for another Old Spice commercial. This time he’s entertaining some ladies (“including Siberian supermodel Irena Pantaeva,” according to the press release) in his bachelor pad. He woos them “with his musical prowess as he performs his own unique arrangement of an old standard”—a song that Burger King reportedly has been itching to use in its own advertising ever since it came out in ’83. Watch Bruce’s earlier Old Spice commercial here. UPDATE: And it gets even better with this behind-the-scenes footage from the shoot.
—Posted by Tim Nudd