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They don't really skimp on the shock tactics in British public-service messages. These two commercials, quite uncomfortable to watch, are part of the ACT F.A.S.T. campaign, a new U.K. effort aimed at helping people to recognize the signs of a stroke, and to act quickly and reduce the damage caused. "When a stroke strikes, it spreads like a fire in the brain," says the voiceover. "The longer it goes undetected, the more damage it does."
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