One of 2016’s surprise ad hits was agency David’s “#ManBoobs4Boobs,” a breast-cancer awareness campaign that cleverly got around social media’s ban on female nipples by demonstrating a self-exam on a male model instead.
The work, created for Argentina’s Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at Cannes last June, including the Grand Prix for Good at the Cannes Health Lions.
Exactly one year later, David is out with a follow-up effort. And while it may lack the cleverness of the original, there’s no denying this new work is memorable in its own way.
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