Old Spice Finds New Manly Man

Isaiah Mustafa suddenly has some competition. Copyranter points us to this new Old Spice spot from Wieden + Kennedy, in which a brand-new super-suave, non-Mustafian spokesman treks through a jungle in pursuit of a woman, pitching the brand's Danger Zone line of products, but getting ravaged along the way by snakes, crocodiles, and pirañas—not to mention hit by a bus. His legs, in particular, get scraped up pretty badly by the end. After a few underwhelming Mustafa spots of late, this commercial is a breath of fresh air.