Hating your record label is all the rage these days, with artists from OK Go to Amanda Palmer racking up publicity and fan cred with their music-industry rabble-rousing. So, you might spend half of the new Black Keys video (shown below) wondering, "Wait, are they serious?" Promoting next week's release of the new album Brothers, the video for "Next Girl" features women in bikinis flirting and fighting alongside a stuffed dinosaur, while the scrolling subtitles declare that the Black Keys are totally not on board with such a commercialized concept. Seeing as how this is their second video with "Frank" the T-Rex puppet, I'd say the joke is probably on the label-hating hipsters more than the corporate cretins.
—Posted by David Griner