BK's King Kong-sized burger

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Apparently, tobacco companies are not the only companies that are trying to kill their customers. Burger King has added its biggest burger ever as part of a promotional tie with the movie King Kong. The new triple burger, which the company describes as a sandwich that will “satisfy even Kong-sized craving,”  contains three-fourths of a pound of beef and more than 1,400 calories. That’s enough calories to sustain a person for an entire day and enough to keep three third-world children alive for another day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in