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He's not exactly cherubic, but the hairy, beefed-up Cupid certainly gets the job done in this amusing car ad. The campaign, from Barcelona ad agency Atletico International, promotes the SEAT Ibiza Cupra vehicle in the U.K. SEAT U.K. rep Rob Taylor says: "The premise of this campaign is built around the obvious love for SEAT's sexy new Ibiza models. But we knew we couldn't go for the clichéd image of a Cupid-style persona. We wanted to develop a different type of character, an archer with real attitude and street cred who spreads the love for Ibiza in an inimitable way."
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