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The Big Ten conference introduced a new logo on Monday, developed by Michael Bierut and Michael Gericke at Pentagram. The occasion is the addition of the University of Nebraska as the conference's 12th member school. The old logo had the numeral 11 embedded in the visual, to correspond to the then-11 schools. The new logo, for some reason, embeds a 10 rather than a 12. Early reaction to the new logo seems to be falling into two camps: conference officials and the Pentagram designers, who love it; and lots of other people who don't.
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