Big online play for Bravia’s ‘Balls’ sequel

The Internet loved “Balls” so much that Sony is focusing more of its attention online with its upcoming Bravia commercial from Fallon and director Jonathan Glazer. Beginning next Wednesday, Bravia nerds who visit will get to enjoy (or at least experience) all sorts of backstage gossip, interviews and video diaries of the shoot as it progresses. “The ‘bouncing balls’ ad was so beautiful that you couldn’t help but want to find out if it was real,” says a guy from Tonic, the digital agency that runs Sony’s Bravia Web site. “We want to do better this time and give people the chance to see the advert being made, as it is made!” Sometime in September, the ad will air online first, apparently a week before it airs on TV.

—Posted by Tim Nudd