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The Internet loved “Balls” so much that Sony is focusing more of its attention online with its upcoming Bravia commercial from Fallon and director Jonathan Glazer. Beginning next Wednesday, Bravia nerds who visit Bravia-advert.com will get to enjoy (or at least experience) all sorts of backstage gossip, interviews and video diaries of the shoot as it progresses. “The ‘bouncing balls’ ad was so beautiful that you couldn’t help but want to find out if it was real,” says a guy from Tonic, the digital agency that runs Sony’s Bravia Web site.
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