‘Beyond Baseball’ back for a second season

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Today is Opening Day for Major League Baseball—a day of hope and unlimited possibility for every baseball fan in America, even those on the north side of Chicago. It's also a good day for McCann Erickson in New York, which gets to continue its "Beyond Baseball" advertising for the league. The first spot, posted below, naturally celebrates Opening Day. After the jump, check out the first player-focused spot of the year, about Dustin Pedroia, the diminutive force of the Red Sox.

—Posted by Tim Nudd