Beyoncé a little too dark for L'Oréal's taste?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s hard to believe L’Oréal is flat-out denying the notion that it digitally lightened Beyoncé Knowles for her latest L’Oréal ad, appearing in the new issue of Elle magazine. Beyonce’s publicist, humorously, tries to sidestep the issue with this ludicrously bland quote: “There is no doubt that anyone seeing that ad will know that it is Beyoncé.” A rep for the National Association of Black Journalists, meanwhile, says magazines should be sensitive to perceptions that light-skinned African Americans are more acceptable to the public.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in