Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
From reprogrammed Nintendo cartridges to distribution by balloon, musicians have been endeavoring to release albums in the most novel form possible lately. In the world of slumping CD sales, these efforts have been hit or miss in terms of marketing, but they can all step aside, as the battle for hippest release has just been won by Beck. Combining all his sprezzatura into a carefully perfected cool, he's decided to release his latest album, Song Reader, as nothing but sheet music—with covers for individual songs drawn by a host of popular illustrators, including Marcel Dzama (who created the imagery for Beck's acclaimed Guero), Leanne Shapton, Josh Cochran and Jessica Hische, and available exclusively through postmodern publishing outfit McSweeney's.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in