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Let's imagine a world without engineers. What does that look and feel like?
It's upon this thought experiment that BBDO New York embarks in "Be an Engineer," an effort by Exxon Mobil to motivate young people to … well, use your engineering prowess to complete this sentence.
Five spots so far imagine how we'd work around various staples of leisure, transport and safety if an engineer hadn't been around to give life to what's missing. Meant to capture the fluttering attentions of a tween in the first few seconds, each follows a dead-simple formula: Familiar scenario.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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