Tasked with building big-time buzz for a good cause on a budget of $1,000, four interns at BBH New York unleashed a doggone adorable Facebook Live event, produced in partnership with Social Tees Animal Rescue.
During last Sunday’s two-hour livestream, about 1,000 users interacted with adoptable shelter pups using “likes,” “loves” and emojis that respectively generated hugs, belly rubs and emoji-inspired chew-toys for the dogs. Also, all comments were read out loud. (“You’re a good boy! Yes you are!” proved especially popular.)
Watch
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in