BBDO Australia cooks up ‘Yes We Can’ sale

Advertising loves to capture the zeitgeist, and then twist it into something unrecognizable. Stands to reason that advertisers would glom on to the inspiration collectively felt by the inauguration of Barack Obama. Clemenger BBDO in Australia, however, might have stepped over the line just a bit. It incorporates a fake politician narrator and Obama's familiar "Yes, We Can" slogan to hawk Chrysler, Jeep and Dodge cars during—and it pains me to type this— the "Yes We Can" sale, going on now through March. There's also a Web site. Kudos to Alisa Leonard-Hansen for digging up this atrocity.

—Posted by Brian Morrissey