People in Sweden don’t sleep very well at night, judging by three new McDonald’s ads produced by DDB Stockholm. Each one takes place in a disturbed dreamland, where men share long noses, birds anchor motocross coverage, and blobs moan inconsolably. McDonald’s coffee, it turns out, can help you emerge from your troubled bed and get on with your day. As we learned earlier this week, Swedes want to ban sexist ads. But they may have bigger issues to wrestle with first.
—Posted by Tim Nudd