Some of the details provided in the promotional materials from production house Blacklist about the making of the Axe Instinct writhing-leather-figures spot shown below are hotter than the actual commercial. Example: "We began this project with a photo shoot with real actors and the leather laid out on a flat bed. We took moving references with naked models to show how the body moves and the leather reacts." A client budget well spent. Here's more: "We were very lucky to have a great photo model strip off and go through the timings and poses." Yes, lucky indeed, Blacklist. Finally: "Animation and simulation followed…to make everything come together." Sigh—I really should've gone into commercial production. Right now, I think I'll take a cold shower; leather makes everything so hot and sweaty this time of year.
—Posted by David Gianatasio