Auntie Anne’s loves its outcast pretzel girl

Annies Adland has dug up an odd mockumentary for Auntie Anne’s pretzels called “She So Twisted,” which features, logically enough, a droopy-eyed girl whose passion is contorting herself into pretzel shapes. It’s meant to come off as goofy and fun and a little freaky, but actually it feels sort of sad, particularly when she tries to hit on guys at the mall with her legs wrapped every which way around her head. I guess this is the downside of trying to personify your product when your product is a twisted mess. Click on the pretzel link on the site for all sorts of other Auntie Anne’s mini-sites.

—Posted by Tim Nudd