AT&T’s service covers 97% of paper people

Paper-doll

BBDO was clearly going for cute and whimsical in this spot touting AT&T's mobile coverage, but there's something a bit creepy about those countless paper dolls multiplying in our midst. Will they kill us all? Perhaps not, but we'll suffer a thousand paper cuts! Actually, the figures resemble AOL's Running Man, and that's the kind of comparison AT&T should avoid dialing up.