I’ve seen the stats: Millions of Internet users play casual games. OK, now add in the notion of “engagement.” What do you get? Lots of advertiser casual games. As a reporter, I play these games. I’ve urinated on cats in the name of establishing a relationship with Meaty Bone, washed babies to identify with Johnson’s, and most recently hurled Charmin at polar bears. Other than a few of the auto games, I simply don’t get them. Maybe it’s because middle-aged women are the more likely profile of the casual gamer, but these experiences leave a lot to be desired. The most annoying part is the brand, ever eager to appease the in-control consumer, makes them totally unchallenging. Has anyone seen an actual compelling casual advergame?
—Posted by Brian Morrissey