Added last Wednesday to the Manhattan hotel’s cocktail menu, the “Martini on the Rock,” a classic mix of Belvedere vodka and Martini & Rossi vermouth, is one of the bar’s higher-priced selections. AdFreak suggestion: Start with rum and Pepsis. A few of those, and who wouldn’t be ready to spend $10,000 on a really good martini?
It’s not like they mix it with some cheap vodka. The monetary equivalent of 2,500 non-happy-hour Amstel Lights, the Rock is designed to uphold the Algonquin’s rich traditions, the majority of which involve 1920s literary notables knocking back cocktails and one-upping each other’s droll observations. Just the way to wind down an evening of pastrami on rye and Fiddler at the Minskoff, the smooth, cool cocktail is shaken and poured over ice—actually, over a diamond from the hotel’s in-house jeweler, Bader & Garrin, worth about $9,988. (You know you can’t find a decent martini for less than $12 anywhere.)
The Rock has yet to be ordered, according to hotel staffers, but it’s being touted as a fun and lively complement to marriage proposals that can be served anywhere in the hotel—so long as it’s somewhat romantic and very public—along the lines of proposing on the Jumbotron at Shea Stadium, a venue similarly noted for its ambience, wit and especially pricey alcohol.
For $10,000, something had better make a spectacular of itself.
—Posted by Randi Schmelzer