Transformation is the theme of these Willy Wonka-esque Capri Sun ads by Ogilvy. Kids who toss away or otherwise mistreat the product's distinctive pouch packages are turned into balloons, chew toys, sand sculptures and turtles. That seems like harsh punishment for littering, and positions Capri Sun as a vengeful drink with dark, magical powers to visit harm upon consumers. Awesome! I'll offer one to that guy in the next cube who's been running around screaming "Respect the pouch!" all day. That happens to be Capri Sun's tagline. And I'm switching to Kool-Aid.
—Posted by David Gianatasio