Amnesty ad for iPad not easily swiped away

Amnesty iPad

Here's an interesting Amnesty International ad for the iPad that takes good advantage of the device's navigation ritual. The ad, placed inside the iPad edition of German newspaper Die Welt, shows the scene of a human-rights violation—and can't be swiped away by the user. How frustrating! After several attempts, a message reads: "Torture disappears only when one is doing something about it." By TBWA Berlin.