AKQA turns in its agency membership card

If you haven't seen it, three of the digital ad world's best and brightest got serious ink in The New York Times Magazine on Sunday, even if it was under the regrettable headline "Multiscreen Mad Men." Ben Palmer of The Barbarian Group, Rob Rasmussen of Bartle Bogle Hegarty (and previously R/GA), and Lars Bastholm of AKQA held forth in a pretty interesting, if basic, discussion of how companies will reach consumers in digital media. One thing that stood out for me was when Lars (at left, with other AKQA execs, in the photo) explained how AKQA looks at its business.