Air Wick Captures the Scents of Individual Homes for the Seniors Who Are Leaving Them

The nose knows its roses

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Here are a few fun facts about our sense of smell: The human nose can detect at least 1 trillion distinct scents. Among the most pleasant are vanilla, citrus, cinnamon, crayons and cookies, say researchers.

The nose also recognizes the smell of home, claims this holiday video from Droga5 for Air Wick, whose perfumers custom-created candles to make downsizing less painful for older folks.



In the three stories presented in the digital campaign, dubbed "The Gift of Home," residents leave homes where they've been entrenched for decades.

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