Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The U.S. Air Force continues the "It's Not Science Fiction" campaign with a new post-apocalyptic epic highlighting the service's medical rescue missions. Created by GSD&M and directed by Phil Joanou, the ad is definitely a stunning visual display, thanks largely to CGI effects by MassMarket. My only beef with the spot is that it loses some of the subtlety of earlier work in the campaign, which is meant to show a slightly futuristic version of work being done right now.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in