This Agency’s Mother-in-Law Cards for Mother’s Day Are Sweet, Except When They’re Not

Humanaut gets honest for Felt

What do you get for a mother who is not really your mother, but is still kinda your mother, for Mother's Day? How about card that will make her feel special, or very uncomfortable?

Humanaut, the agency behind Organic Valley's recent viral "Real Morning Report" campaign, has whipped up a Mother-in-Law Collection of greeting cards for client Felt (in which Humanaut holds an equity stake) just in time for Mother's Day. They're perfect for showing your appreciation for—and/or just being rude to—your spouse's mom.

Check out the sample cards below, which range from sweet to quite inappropriate.

Felt is an app that lets you send handwritten cards, photos and gift cards, all from your iPhone or iPad. All cards are sealed in a custom square craft envelope with a first-class, hand-applied stamp, as if you sent it yourself.

CREDITS
Client: Felt
Agency: Humanaut
Creative Director: David Littlejohn
Strategist: Andrew Clark
Copywriter: Andy Pearson, Liza Behles
Design Director: Stephanie Gelabert
Designer: Coleson Amon / Carrie Warren