Agency Sneaks Art-Director Job Listing Into Lorem Ipsum Text

Jung von Matt recruiters are no dummies

Attention, design nerds. Back in January, German ad agency Jung von Matt decided to find a new art director by spiking the "lorem ipsum" placeholder text over at Lipsum.com with a recruitment pitch. Whenever people grabbed some dummy text from the site—if you're unaware of lorem ipsum and its hallowed place in graphic design, read this—they saw a Jung von Matt ad for an open position. Lipsum.com, which is the top Google hit when you search for "lorem ipsum," is apparently very well trafficked—the agency says 200,000 people saw the ad in a week. The whole thing seems a bit like spam, only it's for a job instead of penis enlargement or Christian debt relief. Cool idea, though, even if it's invasive. Via PSFK.